GetResponse vs. Mailchimp: Which Email Tool Wins in 2025?

Email marketing is no longer just about sending newsletters. It is about driving sales, automating campaigns, and understanding your audience like never before. With a staggering 4.6 billion global email users sending over 376 billion emails daily, choosing the right tool can make a huge difference.

In 2025, two platforms dominate this space: GetResponse and Mailchimp. But here is the catch. While both promise to help you grow, they do it very differently. Both offer free tiers and feature-packed plans, but which one truly wins in today’s hyper-competitive landscape?

This is not just another feature-by-feature list. This ultimate showdown gives you everything you need in one place. No tab-switching, no half-baked reviews. We will dissect core features, pricing, ease of use, real-user feedback, and more, drawing from the latest 2025 updates and data. You will also discover hidden advantages of GetResponse that save time and boost conversions, and learn why Mailchimp might surprise you in certain areas.

By the end of this guide, you will know exactly which platform fits your business, workflow, and growth goals without guessing or wasting money. Plus, you will see how to get started with GetResponse for free and explore its advanced features risk-free

TL;DR

In 2025, both GetResponse and Mailchimp remain top choices for email marketing, but GetResponse takes the lead. It offers stronger automation, AI-powered campaign tools, unlimited landing pages, and better deliverability (99%)– all at more affordable prices. Mailchimp is still great for beginners with its clean interface and social integrations, but it lacks advanced automation and e-commerce depth.

Overview of GetResponse and Mailchimp

Before we compare the features in detail, let’s first understand what makes both platforms popular among marketers in 2025.

What is GetResponse?

GetResponse is an all-in-one email marketing and automation platform built for businesses, creators, and marketers who want to grow faster using AI-driven tools. It goes beyond traditional email marketing by offering email automation, landing pages, webinars, an AI campaign generator, funnels, and conversion tracking, all accessible from a single dashboard.

Launched in 1998, GetResponse has evolved into a comprehensive marketing automation suite, helping over 350,000 businesses worldwide. In 2025, it continues to attract users because of its powerful automation, advanced analytics, and affordable pricing, especially for growing businesses and affiliate marketers.

What is Mailchimp?

Mailchimp, founded in 2001, started as a simple email-sending service and is now one of the most recognized names in digital marketing. It focuses on ease of use, clean design, and beginner-friendly tools that make it ideal for startups, freelancers, and small businesses.

Mailchimp now includes email templates, customer journeys, AI content recommendations, analytics, and social media tools, making it more of a marketing hub than just an email sender. However, compared to GetResponse, it offers fewer automation and conversion-focused tools in its lower-tier plans.

Head-to-Head Feature Comparison

When we compare GetResponse and Mailchimp, both are good tools, but GetResponse is a bit better. It offers stronger features for automation, online selling, and business growth, great for anyone who wants to move beyond the basics.

We’ll explain the difference in simple sections and show a quick comparison table so you get clear and real details without any extra fluff.

Email Builder and Templates

Both tools make it very easy to create emails using a drag-and-drop editor, but GetResponse is a little better because its AI features help you work faster.

Feature	GetResponse	Mailchimp
Builder Type	Drag-and-drop with AI email generator and subject line tools (unlimited in higher plans)	Drag-and-drop with AI-assisted Creative Assistant (limited in free/lower plans)
Templates	Hundreds of mobile-optimized, industry-specific ones; RSS-to-email support	300+ pre-built, but more basic and HTML-only in some editors
Customization	Full HTML editor, custom CSS, product recommendations	Custom code available in higher plans; dynamic content blocks
Best For	Quick, personalized pro-level emails	Simple, beginner-friendly setups

GetResponse’s AI helps craft content in your brand’s voice, saving hours- perfect if you’re cranking out campaigns weekly.

Automation Workflows

This is where GetResponse really shines: unlimited workflows and advanced triggers make it a powerhouse for hands-off marketing, while Mailchimp keeps it simpler but caps out faster.

Feature	GetResponse	Mailchimp
Workflow Limits	Unlimited in Marketer+ plans; includes split testing, dynamic segments	Up to 200 steps in Premium; basic branching in lower plans
Triggers	Behavior-based (e.g., abandoned carts, site visits, SMS actions)	Customer journeys with opens/clicks; enhanced in 2025 AI flows
Templates	Ready-made for drips, birthdays, funnels	Pre-built “Flows” library; generative AI for ideas
Best For	Complex sales funnels and e-commerce recovery	Straightforward welcome series or one-off nurtures

Users love GetResponse here for turning leads into sales without constant tweaks, think 20% higher engagement from smart personalization.

Landing Pages and Forms

GetResponse gives you more value for your money. You can create unlimited pages and use AI tools to build them easily, helping you get more leads without paying extra.

Feature	GetResponse	Mailchimp
Page Limits	Unlimited in all paid plans; an AI wizard for instant creation	Basic builders; limited forms/popups in Essentials
Forms/Popups	Unlimited signup forms, popups, and chats; embed anywhere	Customizable popups; more advanced in Standard+
Optimization	Built-in SEO, analytics, and countdown timers	A/B testing and segmentation in higher plans
Best For	Full lead-gen funnels with tracking	Quick sign-up pages for small lists

If building lists is your game, GetResponse’s tools convert better out of the box, no coding required.

Integrations and E-Commerce Tools

GetResponse integrates seamlessly with stores and payments, giving it the win for online sellers who want everything in one dashboard.

Feature	GetResponse	Mailchimp
Key Integrations	100+, including Shopify, Stripe, PayPal, Google Ads, Salesforce	300+ like Shopify, Etsy; strong with social and CRMs
E-Com Specifics	Abandoned cart recovery, product recs, promo codes, revenue tracking	Product feeds, inventory sync, SMS add-on for texts
Automation Tie-Ins	Full funnel support (lead to purchase)	Basic cart reminders; enhanced in 2025 with real-time data
Best For	Scaling stores with automated sales boosts	Light e-commerce for hobby shops

GetResponse’s e-com suite can boost your customer lifetime value by automating upsells— a real edge over Mailchimp’s more basic setup.

Pricing matters when choosing a tool, and GetResponse gives better value for your money. It lets you send unlimited emails on all plans, costs less as you grow, and offers more features for the price. Both GetResponse and Mailchimp offer free plans, but GetResponse gives you more flexibility and tools even at the free level, making it easier to grow without quick upgrades.

Want to see which plan fits your budget best? Check out our detailed pricing breakdown for a clear side-by-side comparison!

Customer Support, Deliverability, and Security

GetResponse offers excellent customer support with 24/7 live chat, email, and phone help available for everyone, no need for higher plans. Their team is fast, friendly, and reliable, solving most issues within 48 hours and keeping users 96% satisfied. They’ve also added special onboarding support for new users, making it easier to set up automations and webinars. Mailchimp also provides 24/7 chat, email, and phone support, but priority help is only for premium users. While it has an AI assistant for quick answers, many users complain about slow responses and generic replies that take days to resolve. Overall, GetResponse wins for quick, personal, and human support that keeps your campaigns running smoothly.

GetResponse ensures your emails land safely in inboxes—not spam—with a 99% overall delivery rate and up to 88% inbox placement in 2025 tests. It uses clean IPs, AI sending times, and advanced tools to meet new rules from Microsoft and Google. Mailchimp performs fairly well but struggles with shared domains that sometimes trigger spam filters. Both follow strong security laws like GDPR and CAN-SPAM, but GetResponse adds smarter list cleaning, advanced segmentation, and BIMI for brand trust. Simply put, GetResponse is more reliable, secure, and consistent—helping your emails reach the right people every time.

Conclusion

Both GetResponse and Mailchimp are powerful email marketing tools, but they cater to different users. Mailchimp is ideal for beginners or small businesses that want a simple, user-friendly platform to send newsletters and basic campaigns. However, if your goal is to scale, automate, and convert, GetResponse stands out as the smarter long-term choice.

With its AI automation, unlimited workflows, built-in landing pages, and superior deliverability, GetResponse helps you grow faster and get better returns on every email you send. Plus, with a free plan to get started, it’s easy to test its full power risk-free.

FAQS

1. Does GetResponse have a free plan like Mailchimp?
Yes. Both offer free plans, but GetResponse’s free plan includes more tools like landing pages, autoresponders, and AI features, giving you more value before upgrading.

2. Which email marketing platform is cheaper?
Pricing depends on your list size, but overall, GetResponse offers more features per dollar, including unlimited emails and AI tools in lower plans, making it more cost-effective in the long run.

3. Can I automate my campaigns with GetResponse?
Absolutely. GetResponse offers advanced automation workflows, behavioral triggers, and AI-powered customer journeys, perfect for hands-free marketing and lead nurturing.

4. Does GetResponse integrate with Shopify or WordPress?

Yes. GetResponse integrates seamlessly with Shopify, WordPress, WooCommerce, PayPal, Stripe, and 100+ other platforms, great for automating your sales and marketing.